Independent design and strategy practice working across spatial design, brand strategy and visual communication. Develops projects from research and positioning through concept development and design execution.

A venture in development combining a marketplace for niche perfumes with concepts for digital scent discovery, spanning the service model, brand identity and device concepts. Two Italian patent applications filed, 2025. Selected with Rare Notes Club for the Academy for Women Entrepreneurs, Università degli Studi di Napoli Federico II with Arizona State University; graduated 2025.

Founded Turkey’s first online decoration marketplace and ran it as a solo founder for six years, leading strategy, product development and growth. Designed the product end to end, from user flows and wireframes to interface, briefing developers and directing the front-end build. Built and managed a vetted network of 20+ independent designers delivering 300+ design projects for clients in Turkey and internationally, alongside a marketplace featuring 30+ furniture and design brands. Secured external equity investment and non-repayable public start-up funding through KOSGEB and directed brand, partnerships and PR. Selected for the B. Amsterdam Startup Ecosystem in 2018 and the Albaraka Garaj Incubation Programme in 2020.

Developed lighting design concepts across projects of varying scale, including Darzanà at the Turkish Pavilion of the 15th Venice Architecture Biennale, the Bomontiada cultural campus, Sofitel Hotels & Resorts, Emaar Square Mall and Nikki Beach Resort, contributing through all phases from concept to design development and conducted site inspections. Took part in client meetings, presentations and mock-ups throughout each project.

Designed and executed interior spaces for commercial clients, including the Akmerkez management offices and retail stores, from concept through 3D visualisation and presentation. Supported client approvals and provided on-site input during construction.

One of Eren Yorulmazer’s two interior design assistants, working across the design and execution of high-end residential and hospitality projects, including the Jumeirah Bilgah Beach Hotel in Baku, the Wyndham Grand Hotel, The Ritz-Carlton Istanbul and Zorlu projects. Designed the winning guest-room scheme in a competition for a hotel in Baku, Azerbaijan.

MA Design Innovation · Merit Scholarship · First-year average: 28.8/30

BFA, Interior Architecture & Environmental Design